Casper: Advertising Output
High-volume digital advertising output from 1.5 years at Casper. E-retail banners, performance campaigns, blog covers, and product-page visuals. The production side of the role.
Alongside the creative campaign work, a significant part of the Casper role was high-volume output for digital advertising. This covered e-retail banners for Trendyol, Hepsiburada, Amazon, and N11, key visuals for Meta, Google, RTB, and programmatic media partners, blog headers and social covers, and visuals for Casper's own product pages. Campaigns were delivered with every visual adapted into multiple size variations and versioned for performance.
Digital Campaign Key Visuals
Key visuals designed for Casper's digital campaigns across Meta Ads, Google Display, PMAX, Demand Gen, and programmatic banner placements. Each KV was adapted into over 60 size formats for high-volume distribution, then localized and versioned for performance optimization.
E-Retail & Retail Banners
Static banner visuals for Casper's presence on Turkey's major e-retail platforms (Trendyol, Hepsiburada, Amazon, N11) and for in-store retail campaigns. Each set was created with a clear focus on sales performance, reflecting campaign-specific offers, product highlights, and each platform's visual guidelines.
Blog Covers & Social
A wide range of cover visuals produced for Casper's blog content between 2024 and 2025. Each piece was created to match the tone of its article while staying consistent with Casper's visual identity across header covers, social banners, and internal illustrations.
